At the moment your tunes are on Soundcloud, your mixes might be on Mixcloud, videos probably on YouTube, you talk to your fans on Facebook and the list goes on.
With your own website you can bring everything together to showcase all of your platforms in one easy place. Social is still a hugely important way to communicate but bringing everything together under one roof makes a lot of sense.
Using third party platforms to sell you music and merchandise works well, but the reality is you lose out in so many ways.
You lose a chunk of the sale in commission, plus you lose direct contact with your customers which stops you building a relationship with them and stops you being able to market your future releases to them.
Selling via a SoundJam website is 0% commission, meaning you keep all the proceeds.
Having a website with your own custom .com domain immediately shows a level of professionalism. Whether you are a wedding or a club DJ does not matter, having your own site will help you build trust with those looking to book you.
It also helps showcase every element that makes up your offering. You get to curate the very best bits that make you unique and this will make you stand head and shoulders above your competitors.
All the top DJs have their own website, this isn’t by coincidence.
The media and music industry would expect the big names to have their own websites and this is the first place they would look for information on an artist.
Your website can and should include your EPK and press-quality images so that this information can easily be found by promotors and media.
You can easily collect emails with a signup form and also from purchases made on the site.
Email is still the number one marketing channel, because it lets you engage with your audience on a much higher level.
It outperforms social media in regards to reach, the ability to personalise and content value. So you should always be looking to grow and maintain your email list.
As soon as people land on your site you can invite them to sign up to your mailing list. If they purchase a tune or some merch from you and the same thing can happen. All the time you are building, growing and strengthening your relationship with your audience.
One minute you are spending all of your time on MySpace then next minute it is on Vine. Both of which, as you well know, are long gone, and you’ve wasted valuable time trying to grow your audience there.
Or perhaps Facebook change their algorithm overnight and posts that were getting giddy numbers are now lucky to see the light of day. These are real struggles. Centralising your content means you are in control again.
Having your own website and creating custom content with appropriate keywords will enable you to rise in Google search, this will give your more authority than just your social media accounts and will help people find you easily.
You can build your site how you want it. Your website can reflect your personal style so much better than any social channel and you are in control.
Releasing a new tune? Then update your homepage and add it to your shop, plus with a SoundJam DJ Website shop, remember you keep 100% of the profits.
If you are serious about your DJ career, then investing a small amount in your online presence is a must. Collate your music, EPK, biography and more, this will ensure you stand out from the crowd to both the music industry and your fans alike.
SoundJam currently has an offer running where our team will spend the hours to build your site for you. You can simply relax and we will crack on.