An EPK is an Electronic Press Kit and is your calling card to promoters, journalists, booking agents and club & festival owners. It is a punchy summary of your greatness containing everything from photos, music links, social profiles and your biography. It is essential in your career development, to help you make connections and to land bigger gigs.
An EPK can be anything from a PDF to a packaged zip file, but ideally it will be a web page on your DJ site. At SoundJam DJ website builder you can easily create a separate page dedicated to your EPK but the advice below is good for any of the delivery methods you choose.
Listed out below are the vital elements for a winning electronic press kit. Scroll further down to see each item in more detail.
Keep the biography punchy and short, but most of all keep it accurate. This isn’t the time for BS and bluster. The bio should only cover your musical journey and definitely doesn’t need to include your life history. Do take some time to describe your genre, sound and performance though. Paint the picture of who you are.
Also make sure you get someone to check over your spellings and grammar. We all make mistakes, but this isn’t the time to be stopping the playing deck.
If you are creating an online version then this is the perfect time to embed your latest tunes or mixes. If you are going for a PDF then a simple link will do, but make sure that it is clickable by adding a proper hyperlink in the file.
Hi-res images as a download are preferable here, there is nothing worse than crappy imagery. Ideally get a professional photographer to take some proper shots, but this isn’t necessary with today’s camera phones. Just make sure you give some thought to quality, composition and lighting. Decent images really do set you off on the right foot.
If you have a brand or DJ logo then you can include that here also.
If you have a promo video or footage from a gig then this is the time to bring it out. All of the previous comments stand though, if it looks like it was shot in the 80s by someone wearing a blindfold then leave it out and think of upping your video game at the next opportunity.
If you’ve done some big gigs that would command respect then list them here, I wouldn’t bother including your Nan’s 60th at the local social club though.
If you have picked up some coverage on a site or blog already then good on you. This is definitely the place to include press coverage and reviews. Anything that can help you stand out in a positive light is a must.
The contact section needs to be easily signposted so it can be quickly found. All of the usual information is important as is all of your social handles. Prospective bookers need to be able to thumb through all of your content with ease.
Your technical rider (which highlights your equipment and personal needs) is often considered a separate document so there is no need to include it here.
At SoundJam we strongly believe that an EPK should be online as part of your website, that way it is easily accessible, is media rich (embedded players and images) and it only needs updating in one place when you need to make changes. If you take some new photos for example, simply update the links on the page and it is immediately accessible to anyone that has the page link.
SoundJam is a website builder for DJs, artists, producers, and anyone who sells or promotes electronic music. It’s an easy to use drag-and-drop interface that helps you create professional-looking websites with multimedia players, social feeds and images in one place.